Ross Ching had this idea of popsicle sticks but could find the right project or moment to use it in.
Taken from his vimeo channel
There’s a unique manner in which you can weave Popsicle sticks so that when you undo a stick on one end, it creates a chain reaction that ripples down the line at 35 mph. We decided to take this idea a step further and to build this story around it.
Pretty awesome little ad this!
Popsicle – Sweeten Your Life from Ross Ching on Vimeo.